If you’re in the real estate industry, you’ve likely been leveraging the power of bulk text messaging as part of your marketing strategy. However, with new regulatory guidelines coming into play, it’s crucial to understand how these changes may affect your business and how you can ensure compliance. This blog post will guide you through the new rules and provide tips on remaining compliant while still effectively reaching your audience.
Understanding the New Guidelines
The Federal Communications Commission (FCC) has recently updated their regulations concerning bulk text messaging, particularly under the Telephone Consumer Protection Act (TCPA). The TCPA was designed to protect consumers from unwanted calls and texts, and its scope has been expanded to cover bulk text messages as well1. This means that businesses, including those in the real estate sector, must now obtain explicit written consent from individuals before sending promotional text messages.
Implications for Real Estate Marketing
Given the popularity of text messaging in real estate marketing, these new rules could have significant implications. For instance, the practice of sending mass texts to potential buyers about new properties or open houses without prior consent is no longer permissible. Non-compliance can result in hefty penalties, so it’s essential to adjust your marketing strategies accordingly.
How to Stay Compliant
Here are some steps you can take to ensure your real estate business remains compliant with the new guidelines:
1. Obtain Explicit Consent: Before sending any promotional text messages, make sure you have written consent from the recipient. This can be done through a simple opt-in process where the individual agrees to receive communications from you.
2. Keep Records: Maintain a record of all consents to prove compliance if questioned by regulatory bodies. This includes keeping track of when and how you obtained consent.
3. Implement an Opt-Out Mechanism: Every text message you send must include a clear and easy way for recipients to opt-out of future communications. Once someone has opted out, their number must be promptly removed from your list.
4. Be Transparent: Make sure your messages clearly identify your business and the purpose of the text. Avoid vague or misleading content.
While these new guidelines may seem daunting, they offer an opportunity to refine your marketing practices and build stronger relationships with your clients. By ensuring transparency and respect for your clients’ preferences, you can foster trust and loyalty, which are key to success in the real estate industry.
Remember, staying informed and proactive is the best way to stay compliant. Regularly review your marketing practices and seek legal advice when needed to ensure you’re on the right side of the law.
Schedule a demo today to learn how BILLIONS keeps you compliant with the latest guidance!
