Why Most Realtors Fail at Cold Calling

Cold calling is still one of the most effective lead generation strategies in real estate, but most agents quit before the process starts producing results. In this episode, Andrew Becker sits down with Richie Hanna, also known as “Real Estate Richie,” to break down the systems, mindset, and follow up process that helped him build a listing-focused real estate business through outbound prospecting. From tracking conversion numbers to using dialer software and data filtering, Richie explains what separates consistent agents from everyone else.